Great Lakes Gelatin becomes Great Lakes Wellness

We are excited to announce we have rebranded as Great Lakes Wellness!  The new name embodies our expanded focus on overall wellness and benefit-led products with a mission to lead a fresh, positive conversation around healthy aging.

In an environment where “anti-aging” has become the norm, we are championing a unique viewpoint on getting older by embracing all the positives that come with it. From a young age, you are bombarded with messages about how and why you should fight the aging process. Well, it is time to turn this narrative on its head by celebrating the journey of healthy aging and all the advantages that come with maturity, while delivering products that support the nutritional needs, we have as we age.

Our new look features a stylized bird, a symbol of freedom and a unique perspective from a bird’s eye view. We want to help you soar with health and wellness products that provide the freedom to age on your own terms and provide a healthy perspective for your individual wellness journey. Our  high-quality and efficacious nutritional products are made with clean, functional ingredients, and come in a variety of sizes that fit easily into daily life. They are expertly crafted to support the unique wellness needs of our bodies as we age – including supporting joint health, maintaining healthy hair, promoting healthy skin and nails and more.

We have a rich, nearly 100-year-old heritage as an early leader and proponent of the health benefits of collagen and gelatin. As a pioneer in the gelatin and collagen market, we can trace our roots back to 1922 as Grayslake Gelatin before becoming Great Lakes Gelatin® Company, and in 2009 completely transformed the U.S. collagen market, pioneering cold-water soluble collagen hydrolysate (also known as collagen peptides). Reintroducing our brand as Great Lakes Wellness is authentic to our historical focus on collagen and gelatin for wellness and to our ongoing commitment to supporting the unique wellness needs of our bodies as we age – whether you’re 35 or 65 we are here for you.

Let’s take this journey together. 


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