Privacy Policy
Last Updated: November 2025
Great Lakes Wellness Company, LLC (“Great Lakes Wellness”) operates this website and online store, including all related features, tools, and services, to give you a convenient and personalized shopping experience (“Services”).
Our Services also include digital tools such as customer service systems, analytics, and artificial intelligence (AI) technologies that help us provide, maintain, and improve your experience.
This Privacy Policy explains how we collect, use, and share your personal information when you visit, use or make a purchase or other transaction using the Services. If there is a conflict between our other website terms and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing our website or store, or any of the Services, you agree to this Privacy Policy and consent to the collection, use and disclosure of your information as described below.
Personal Information We Collect
We collect information that identifies you or could reasonably be linked to you (“personal information”). This may include:
• Contact details (name, address, phone number, email)
• Payment and transaction information
• Account details (username, password, preferences)
• Information about your purchases, returns, and wishlists
• Communications with us, such as through email, phone, or chat
• Device and usage data (browser type, IP address, pages visited)
• Information collected through customer service tools or AI-based assistants that help us respond to your requests
Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the above categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
• Provide, Tailor, and Improve the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Customer Support
Through Human and Automated Systems. We provide customer support through human representatives and automated tools, including chatbots and AI-assisted systems. These tools help us respond more quickly, identify common issues, and improve our overall customer experience. Some interactions may be analyzed or recorded to enhance support quality and train our systems.
Improving Our Products and Services
We use data and feedback from your purchases, interactions, and site visits — sometimes analyzed using AI or automated tools — to understand what works well and what needs improvement. This helps us refine our products, improve website performance, and offer a more personalized experience.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention
We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You
We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Your communications with us, including through chat or email, may be monitored or analyzed using AI or automated tools to improve support and service quality.
Use of AI and Automated Tools
We may use artificial intelligence (AI), machine learning, and automation to help provide, improve, and personalize our Services. These tools assist with customer support, product recommendations, fraud prevention, and website improvements.
We do not use AI systems to make decisions about you that have legal or similar effects without human involvement.
By using our Services, you consent to our use of these technologies.
How We Share Information
We may share your information with third parties for legitimate purposes subject to this Privacy Policy.
These third parties may include:
• Service providers who help us run our business (like payment processors, shipping partners, customer service tools, analytics platforms, and AI technology providers)
• Business and marketing partners who help us provide marketing services and advertising to you. For example, we use platforms like Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• Legal authorities, if required by law or to protect our rights
• Affiliates, subsidiaries, or other entities within our corporate group that support our operations or services.
• Successors in the event of a merger, sale, or business change
All partners are required to handle your information securely and only use it as instructed.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Data Minimization and Security
We only collect and process the information necessary to deliver our Services. We take reasonable steps to protect your information from unauthorized access, loss, or misuse.
However, no system is completely secure, so please avoid sending sensitive data through unsecure channels.
Retention of Your Information
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have the right to:
• Access and receive a copy of the personal information we hold about you, and in certain circumstances request that we transfer it to a third party (subject to certain exceptions)
• Request correction or deletion of your information
• Opt out of certain types of data sharing or targeted advertising
• Manage your communication preferences by unsubscribing from promotional emails
We will not discriminate against you for exercising any of these rights. We will verify your identity before processing requests as required by law. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a new “Last Updated” date.
Your continued use of our Services after updates means you accept the revised policy.
Contact Us
If you have any questions or concerns about our privacy practices, please contact us at: contactsales@greatlakeswellness.com. Mailing Address: 1550 Wewatta St, Denver, CO, 80202, US.